Ultimate Breach of Patient Privacy: Real-Time Death on Video

Wednesday, August 29, 2012

Danny Lieberman

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In an interview with the Israeli business daily Globes, Dr. David Gurevich predicts that real time death will be the next development in reality programming. (The article is in Hebrew).

Once the domain of science fiction and fantasy – Dr. Gurevich believes that the online death scenario is an inevitable development in the loss of privacy and wave of voyeurism brought on by social networks like Facebook.

Although many people would love to participate in televised reality shows like Survival, it’s no longer necessary – you can do it yourself on YouTube.

Similar to other other scarce commodities, I predict that online privacy and patient privacy will evolve into a market for products and services with stratified pricing, packaging and product positioning:

  • For $15/year – buy a communications cloaking service for Facebook that enables you to message and share with friends without exposing the content to Facebook and it’s advertising customers
  • For $15/month – buy a private social networking service for healthcare that enables you to have private message and share content with your shrink without the fear that the information could be leaked or hacked
  • For $150/month – buy a premium service that provides a totally technology free environment – no Internet, not text. Total quiet and total privacy

Until such times as we can buy premium services and products to ensure patient privacy we need to consider privacy an issue of patient education and not an issue of government regulation.

The shift in the way we relate to personal privacy is a cultural and behavioral issue similar to any other content abuse issue. It starts with education: at home, in the school and with parental and teacher role models.

Current definitions of privacy are changing.

Regulatory definitions of privacy used by legislators in the credit card and HIPAA compliance space do not seem to be relevant for under 25 users of Facebook – who are happy to disclose pictures of themselves but very careful about what they show and who they would share the media with.

As social media becomes part of the continuum of social interaction in the physical and virtual worlds, privacy becomes an issue of personal, discretionary disclosure control.

To this extent, it seems that we are moving rapidly towards a new generation of social networking that is much closer to what happens in the physical world – centered on individual perspectives, one person, their friends, selective disclosure and information leakage by word of mouth not by IP protocols, social media and public access Web sites like Facebook.

Cross-posted from Pathcare

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YXF on your point about cloaking facebook - already exists in the form of "scrambls". a free browser plugin garbles your social media posts for the public, social network and advertisers and your friends can see the clear.

health warning is they don't claim strong encryption.
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